Shea Sanche
Portrait of Shea Sanche

My story

Not a resume. A story about building.

Founder, financial advisor, entrepreneur. The professional facts matter less than the thread that runs through them: noticing what doesn't work and building something better.

01

Age 12

The first business

At twelve, I ran a Nintendo rental business, delivering rentals around town in northern Manitoba on my BMX. A year later, the local bank manager gave me a copy of The Wealthy Barber. That sparked my interest in finance.

02

Age 19

My father

I got my entrepreneurial spirit from both of my parents, who each started businesses. My father owned a hardware store in northern Manitoba. He died unexpectedly at 46, when I was 19.

My father's advisor was the person who delivered his life insurance cheque. He also introduced me to this industry. I later became his business partner and eventually bought him out when his long-term disability triggered our buy-sell agreement.

Shea Sanche with his father's advisor, later his business partner, on a deck by a lake

03

1999

Twenty-seven years in advice

I started as an advisor in 1999 in Thompson, a small town in northern Manitoba. The office was one of the top performing financial centres in Canada, up against Toronto and Vancouver, and I didn't know any better. I just thought that was normal.

We were each other's biggest competition, and we were also the first to share each other's successes, failures and ideas. That collaboration shaped how I work. Now I get to give a little of it back by sharing what's working for us.

Shea Sanche at his desk in the studio

04

The firm

Building Insight Planning

I founded Insight Planning and built a 150-household, approximately $200-million advisory practice. Along the way we made four acquisitions and one spin-off. Then I hit the ceiling every founder-led practice hits: the firm worked because I was in the room.

A couple of years ago I set out to turn the practice into a system, one that depends a lot less on me being in every meeting and every decision. Dan Martell's Buy Back Your Time made the biggest difference. You can see it in every part of my life now.

Shea Sanche mapping the firm's vision on a whiteboard

05

Today

Doing fewer things, better

Growth stopped meaning more. When we made our latest acquisition, I was willing to pay more for a book of engaged, loyal clients, because they were exactly the kind of clients who fit our planning-first culture. I've since passed a segment of the practice to a younger associate.

The capacity that good systems free up doesn't go to more clients. It goes to deeper relationships with the ones we have.

“I don't look to serve more people more efficiently. I look to serve fewer people more effectively.”
Shea Sanche · Turning the Page
The marina on Okanagan Lake, Kelowna

06

Kelowna

Keeping it simple

Home is Kelowna and Okanagan Lake. As I get older I crave simplicity and minimalism. I run the big decisions, personal and professional, through a short set of first principles, and it keeps me honest about what actually matters.

Along the way

1999
Started in advice in Thompson, Manitoba.
27 years
In financial advice.
The practice
Built a 150-household, approximately $200-million advisory practice.
Acquisitions
Four acquisitions and one spin-off.
Industry
Completed a two-year term on the IPC National Advisory Board.

How I want to be remembered

Someone who does what they say they're going to do. Even when it's the harder thing to do.